The restaurant market in the US is vibrant in nature and very competitive in nature making it necessary for an innovative approach to make a profit. Due to the high competition, restaurant owners made it a habit to serve their customers with huge portions as incentive. Selling more food was used as an incentive to lure customers since it carries the promise of value for your money. Diners in the US restaurant scene are used to huge portions because of this trend. A restaurant owner could easily lose customers from cutting down on the size of portion offered because the competitors would have an edge.
With advancements in the culinary world, restaurants in the US are equipped to mass produce meals with maximum efficiency. By embracing technology in the kitchen, meals can be prepared in a fraction of the time. Hiring a large labor force helps in serving multiple customer with maximum efficiency. The ease in preparing a meal means that there is plenty of food being prepared in a fraction of the time it would have taken. To avoid wastage of food or an over supply of food, servings are made huge to ensure all food that is prepared is sold off before the day ends.
Diners have a habit of requesting for carrier bags to carry the food they did not finish. This habit has contributed to popularity of large servings. Most diners prefer to buy a huge serving, eat some and save the rest for later. This is popular in urban settings since most urban dwellers are budget constrained and economically savvy. Carrying a bag of extra food helps a diner save on expenses tied to purchasing another meal. Some restaurants are fond of offering two for one offers on their meals. Purchasing a meal from such an establishment means you are going to receive an extra packed serving of your order.
When dealing with a large urban population that are economic savvy, coming up with innovative offers helps keep your business afloat. By offering large portions that are marketed as group meals you can reach out to more customers. Through these marketing strategies more restaurants have been drawn into the habit of serving large portions. Huge servings make more sense when feeding a large group of people since the food is plenty and fairly priced. Urban dwellers prefer ordering in big servings that are further divided among diners as a convenient way of ordering food from restaurants for a huge group.
If you frequent Italian eateries in America, you will notice that the food servings are big in portion. This is a habit that has been carried from the past, in Italian culture, generosity to visitors is shown by offering them food. The more food a person offers, the more generous a host a person is considered. Huge portions of food strike a chord with members with this cultural background since they see the enterprise as a reputable establishment offering them value for their money. Serving small portions in such a community would be a costly mistake that most restaurants have steered clear of.